PRINCETON, NJ, - February 10, 2004 -- After investing five years in the development of an alkaline-free curl relaxer, Xenna Corporation has launched an innovative gel product that leaves hair straighter, silkier and frizz-free. Ordinary relaxers break sulfur bonds in hair, then reset them with neutralizer. Curlaway simply breaks hydrogen bonds within keratin protein and rotates the disulfide bond in the hair matrix, rather than breaking it, so that strand structure and strength are maintained. In short, hair releases curl gently, without breakage. Safe for previously-straightened, permed or color-treated hair, extremely versatile Curlaway allows the amount of curl removed to be left up to the user - hair becomes straighter with each consecutive treatment. Curlaway Relaxing Gel can now be purchased only at www.xenna.com, but will be available in personal care catalogs later this year, and is expected to be in retail stores by 2005. 6 oz. bottle is a 1-2 month supply (29.95).

For more information, contact Carol J. Buck, CEO, Xenna Corporation, 33 Witherspoon St., Suite 200, Princeton, NJ 08542, at 800-368-6003 (609-921-1101) or by email: Email