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Xenna Corporation
33 Witherspoon St., Ste. 200
Princeton, New Jersey 08542
Fax: 609 921-2517
Telephone: 609 921-1101
Contact
Carol J. Buck, CEO
(800)-368-6003
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PR Contact:
Dana Lawrence
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FOR IMMEDIATE RELEASE

Weightlifting Improves Appearance of Both Young and Old - Except for Feet

NonyXPrinceton, NJ – January 2, 2007. While weightlifting has long been the fitness domain of younger individuals, boomers and seniors are discovering that weightlifting is an extremely effective way to achieve a more youthful appearance.

Weight lifting tightens neck and facial muscles and keeps the skin from getting loose and droopy. Leg extensions, bench presses, shoulder presses and arm curls build up needed collagen. [Include quote from Jan Buck, a weight-lifting boomer]

One part of the body that won't be improved by weightlifting, however, is foot appearance - a concern for many over forty.

Carol J. Buck, CEO of Xenna Corporation, is an expert on foot care. Buck says, "One thing that many older individuals don't realize is that the senior population can gain strength from weightlifting at approximately the same rate as younger people, so it's a real option for those concerned about maintaining a youthful appearance. Unfortunately, all the weightlifting in the world won't improve the appearance of unsightly dry, cracked heels or discolored toenails. Regardless of age, looking youthful and attractive from head to toe, requires proper attention to foot care for most of us."

Xenna distributes NonyX® Nail Gel and CalleX® Ointment, which were developed and patented using formulations that focus on the exfoliation of keratin - the protein contained in skin and nails. The result is innovative, natural foot care products that are also diabetic-friendly.

NonyX Gel was developed to provide a unique, natural solution to the problem of yellow, dark or discolored nails, especially toenails - a problem that becomes more common as we age. Buck says, "NonyX Gel is a topical, easy-to-use gel that breaks down and removes keratin debris - the discolored, yellow or thick granular buildup under nails that causes them to appear yellow or discolored. Used by podiatrists, but also sold in pharmacies, NonyX Gel softens keratin debris using natural ethanoic acid, and permits it to be scraped out from under the nail, beginning after about four weeks. Over time, as keratin debris is removed, NonyX Gel clears nails and keeps them looking attractive with regular use."

Callex Xenna's acid-free, diabetic-friendly CalleX Ointment uses natural enzymes to thin and soften hardened, thickened skin and remove dry, cracked, or scaly buildup. Newly patented, CalleX moisturizes and rejuvenates dry, cracked heels, and has been shown in consumer studies to significantly reduce thickened skin areas within 15 to 30 days.

Buck says, "Physical appearance is a concern for most people, regardless of their age. Weightlifting is a great way to build up strength and replace body fat with muscle. Amazingly, increases in strength as much as 40% have been documented for persons as old as 96, and some studies suggest that as little or 3 or 4 months of proper training can reverse as much as 30 years of decline in function. Even my 87-year-old father is building muscles in his shoulders with a daily workout for just 20 minutes. It's a matter of discipline and motivation."

Ms. Buck, herself a boomer, concludes: "I'm a firm believer that with proper exercise, diet and attention to details such as the appearance of our feet and skin, we can now maintain a youthful and attractive appearance through most of our lifespan."

Product details: All Xenna products are unconditionally money-back guaranteed. For photos of toenails and heels before and after using Xenna products, click on www.xenna.com.

NonyX Nail Gel can be purchased in the footcare section of Walgreens, Rite Aid, CVS, Wal-Mart, Longs, Eckerd Pharmacy, Brooks Pharmacy, Duane Reade, HEB and BI-LO grocery stores and most Medicine Shoppes. Online, it is also available at www.drugstore.com and www.xenna.com.

CalleX Ointment is sold in the footcare section of Walgreens, Longs and many Medicine Shoppe pharmacies, and online at www.drugstore.com and www.xenna.com.

Xenna Corporation is a privately-held, woman-owned company based in Princeton, NJ which develops and distributes natural personal care products for skin, hair and nails. To contact them call 800-368-6003 (business hours, Mon-Friday Eastern Time) or email. For other articles on foot care visit: http://www.xenna.com/info_pressreleases.html


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