Female NASCAR Fans Influence Fashions
On and Off the Track
Princeton,
NJ - September 29, 2006 -- According to a survey by Nielsen,
female fans now comprise 40% of NASCAR's fan base and 50%
of its new fans. Since those fans have said they'd choose
to shop where retailers offer NASCAR styles, women can now
find everything from NASCAR bikinis to pumps, cowboy boots,
and flip-flops.
"Women tend to identify with
the human aspect of car racing - following the teams and
the drivers. They want feminine products, and merchandisers
have responded with a growing array of apparel created especially
for them, including tank-tops, t-shorts, swimwear and footwear,"
says Carol J. Buck, CEO of Xenna Corporation which distributes
natural foot care products (www.xenna.com).
According to Teresa Coffey, whose online business, wildchildclothing.com,
sells NASCAR and racing themed bikinis, jumpsuits, short
sets and mini-dresses, "NASCAR is becoming more and more
popular and isn't just for the guys anymore. We sell a lot
of racing-themed outfits because people make going to the
track a big event and many women like to dress to suit the
occasion."
Racing footwear goes from flip-flops to athletic shoes and
pumps.
Buck adds, "While pumps are very popular with women, NASCAR-themed
flip-flops are big with NASCAR fans because they're so comfortable.
But if feet are embarrassing to look at because of yellow,
discolored toenails or dry, cracked heels, these cooler
choices are out. That's one of the reasons we developed
NonyX® Nail Gel and CalleX® Exfoliating Ointment - to take
care of unattractive toenails topically and allow everyone
to have smooth, baby-soft heels."
Diabetic-friendly NonyX® Nail Gel is a natural ethanoic
nail gel that breaks down and removes keratin debris - the
discolored, yellow or thick granular buildup under nails
which is the actual source of nail discoloration. After
using NonyX Gel for 3 or 4 weeks, keratin debris is soft
enough so that it can begin to be scraped out from under
the nail. Overall nail appearance improves over time as
keratin debris exfoliates with continued use of this money-back
guaranteed gel.
Diabetic-friendly CalleX® Ointment smoothes and moisturizes
dry, cracked heels. Its natural enzymes selectively exfoliate
dry, cracked, thickened and scaly skin while its petrolatum
base retains natural skin moisture. Peppermint-scented CalleX
is also free of potentially irritating acids, mineral oil,
colorants, parabens and lanolin and is also money-back guaranteed.
NonyX Nail Gel can be purchased in the footcare section
of Walgreens, Rite Aid, Longs, CVS Pharmacy, Eckerd Pharmacy,
Wal-Mart, Brooks Pharmacy, Duane Reade, HEB grocery stores
and most Medicine Shoppes. Online, it is also available
at www.drugstore.com
and www.xenna.com.
CalleX Ointment is sold in the footcare section at Walgreens,
Longs and many Medicine Shoppe pharmacies and online at
www.drugstore.com
and www.xenna.com.
For photos of toenails and heels before and after using
Xenna products, click on www.xenna.com.
Xenna Corporation is a privately-held, woman-owned company
based in Princeton, NJ which develops and distributes natural
personal care products for skin, hair and nails.