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Xenna Corporation
33 Witherspoon St., Ste. 200
Princeton, New Jersey 08542
Fax: 609 921-2517
Telephone: 609 921-1101
Contact
Carol J. Buck, CEO
(800)-368-6003
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PR Contact:
Dana Lawrence
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FOR IMMEDIATE RELEASE

Beauty Professionals Discover CalleX® Callus Ointment: An Innovative New Product for Manicures and Pedicures

Princeton, NJ, October 30, 2003 -- Xenna® Corporation has introduced acid-free CalleX Ointment, a petrolatum-based product which gently exfoliates callus and rough, flaking skin with natural plant enzymes, called proteases. Recommended by podiatrists as well as salon owners, CalleX Ointment leaves calluses, cuticles and dry, cracked skin baby-soft and smooth. Xenna recommends the ointment be applied twice daily to thin callus, then three times weekly to keep heels and skin smooth, soft and attractive. Because of its superior exfoliating properties, CalleX Ointment is being used as a routine component of manicures and pedicures.

Pretty Feet and Hands: Basics Come First

Though few people are actually born with foot problems, calluses, cracked heels and other common foot problems may develop as the result of neglect, improperly fitted footwear or just plain normal wear and tear. After applying CalleX Ointment, a gentle rubbing action with a wet washcloth is sufficient to gradually exfoliate callus and dry, cracked heels.

Victoria English of the Wally Williams Salon in Dallas, Texas said: "CalleX Ointment absolutely stops cracks and peeling around cuticles and on heels." After seeing CalleX Ointment mentioned in a magazine, she ordered it and tried it on one of the salon's stylists. "I said to myself "this really works" so I started ordering. This is the best product for calluses I've seen, and now I use it with every manicure and pedicure. I also sell the product to my clients so they can use it at home."

CalleX Ointment is ideal for those with active lifestyles, such as runners, golfers and gardeners. Its patented formulation is free of acids, parabens, lanolin or colorants and is available in a 1.75 oz. jar, a 1-2 month supply. For more information, visit www.xenna.com.

Xenna Corporation is a privately-held company which develops and distributes personal care products for skin, hair and nails. Products include NonyX® Nail Gel, CalleX® Callus Ointment, 183® Topical Solution and Gel and Curlaway™ Curl Relaxer. For more information contact Carol J. Buck, CEO, Xenna Corporation, 33 Witherspoon St., Suite 200, Princeton, NJ 08542, at 800-368-6003 (609-921-1101)

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