Along with organically grown foods, consumers have demonstrated their increasing preference for natural personal care products, such as soap, shampoo and even makeup. The foot care industry is not far behind. Dr. Arnold Ravick, a Washington, D.C. podiatrist who has been a spokesman for the American Podiatric Medical Association, has said, "Baby boomers, especially men, have become more conscious of their health and they want more natural products."

C. J. Buck, CEO of Xenna Corporation (www.xenna.com), which distributes natural foot care products, says "Many people avoid swimming pools, the beach and wearing sandals because they simply don't want to bare their embarrassing toenails in public. Unattractive yellow, discolored toenails are a very common problem."

Xenna distributes NonyX® Nail Gel and CalleX® Callus & Dry Heel Ointment, which were developed and patented using formulations that focus on the exfoliation of excess keratin - the protein contained in skin and nails. The result is innovative, natural foot care products that address the cosmetic appearance of unattractive heels and toenails. NonyX Gel is now being carried by such major chains as Wal-Mart, CVS, Rite Aid, Brooks, Eckerd and Walgreens.

Dr. Christopher Moore, a podiatrist at the Southern Illinois Foot and Ankle Clinic comments, "My patients have been very happy with NonyX Gel and they tell me 'This is the best my feet have looked in years.' I like a…natural product and many of my patients feel the same way."

Patented, diabetic-friendly NonyX Gel takes a unique, natural approach to the problem of unsightly toenails. NonyX Gel softens keratin debris - the discolored, yellow or thick granular buildup under nails that causes them to become discolored and unattractive - using natural, grain-derived ethanoic acid. After about four weeks of regular use, softened keratin debris can be scraped out with a manicure tool. Once this keratin debris is removed, nails look clear.

According to Randy Gunsel, Certified Nutritional Consultant with Hopewell Pharmacy in central New Jersey, the trend toward natural products is expanding to include a broader demographic range. He says, "We've noticed a significant increase in interest. It's hard to pick up a magazine or newspaper without seeing an article about the benefits of nutritional supplements, as well as many other types of products that contain natural ingredients."

Gunsel adds, "When it comes to natural foot care products, NonyX Nail Gel has become a favorite for us because of the feedback we've gotten from customers. They've actually come in and thanked us for recommending it."

Xenna's CalleX Callus & Dry Heel Ointment also uses unique, patented natural ingredients. The exfoliating enzymes in CalleX Ointment thin and soften callus and exfoliate rough, dry skin on heels and soles. CalleX is acid free, so it won't burn or sting when applied and is safe for diabetics. It also includes natural peppermint oil for a refreshing scent and moisturizes the foot or callus area.

All Xenna products are unconditionally money-back guaranteed. To view before and after photos of NonyX Gel and CalleX Ointment, click on www.xenna.com.

NonyX Nail Gel for can be purchased in the footcare section of Walgreens, Rite Aid, Longs, CVS Pharmacy, Eckerd Pharmacy, Brooks Pharmacy, Duane Reade, Medicine Shoppe pharmacies and Wal-Mart. NonyX Gel is also available at HEB and Brookshire grocery stores, and online at www.drugstore.com, www.FootSmart.com and www.xenna.com.

CalleX Callus & Dry Heel Ointment is now available in the footcare section at Walgreens, Longs and many Medicine Shoppe pharmacies. CalleX can also be purchased online at www.drugstore.com, www.FootSmart.com and www.xenna.com.

Xenna Corporation is a privately-held, woman-owned company which develops and distributes natural personal care products for skin, hair and nails.