The foot care industry is not far behind. Foot calluses and rough, cracked heels are among the most common problems, especially for older individuals or those with very active lifestyles. Runners, walkers, tennis players and other athletes are particularly prone to developing calluses and other minor foot problems such as yellow, discolored toenails.

C. J. Buck, MIA of Xenna Corporation (www.xenna.com ), which distributes CalleX® Callus Ointment says, "There's an increased tendency to develop unattractive dry, cracked soles and heels as we grow older, but some individuals may be predisposed to dry skin, making the problem worse. As far as calluses are concerned, athletes or those spending a lot of time on their feet, such as nurses and store clerks, often find calluses particularly bothersome."

Dr. Jack Morgan, a Monterey Park, California, podiatrist and podiatric surgeon, notes that, "Out of every 50 patients I see, 10% have problems with dry, scaly or cracked skin on their feet and increased thickness to skin, which takes the form of either foot calluses or corns."

According to Dr. Morgan, "Among the many products for dry feet, only one, CalleX® Callus Ointment, contains natural plant enzymes, which have proven to be remarkably effective for softening and thinning calluses, exfoliating dry cracked heels and moisturizing dry, scaling skin."

Unlike most callus and dry heel products, CalleX Ointment is acid free, so it won't burn or sting when applied and is safe for diabetics. It also includes natural peppermint oil for a refreshing scent.

Calluses, which are usually associated with dry, cracked heels, develop when there is excessive pressure on a particular area of the foot. Prevention includes wearing properly fitted footwear and avoiding tight-fitting stockings or socks.

While callused, dry or rough feet an embarrassing problem for many women, they can be a serious issue for some professional and amateur athletes, whose top performance depends on smooth feet and hands. "A number of professional football and basketball teams, including the Indianapolis Colts and the Orlando Magic use CalleX Ointment to keep their feet and hands in top condition," says Buck.

All Xenna products are unconditionally money-back guaranteed. To view before and after photos, click on www.xenna.com.

CalleX Ointment is now available in the footcare section at Walgreens, Longs and many Medicine Shoppe pharmacies. CalleX can also be purchased online at www.drugstore.com, www.FootSmart.com and www.xenna.com.

Xenna's other natural foot care product is NonyX Nail Gel for yellowing, discolored toenails and fingernails. It can be purchased in the footcare section of Walgreens, Rite Aid, Longs, CVS Pharmacy, Eckerd Pharmacy , Brooks Pharmacy, Duane Reade, Medicine Shoppe pharmacies and Wal-Mart. NonyX Gel is also available at HEB and Brookshire grocery stores, and online at www.drugstore.com, www.FootSmart.com and www.xenna.com.

Xenna Corporation is a privately-held, woman-owned company which develops and distributes natural personal care products for skin, hair and nails.