C. J. Buck, MIA of Xenna Corporation (www.xenna.com), a distributor of natural foot, skin and hair products, says, "Though people can have dry skin regardless of age, there's an increased tendency to develop unattractive dry, cracked soles and heels as we grow older. Many people with unattractive feet eventually become too embarrassed to expose them in public."

Cracks in the skin of the heel are obvious, and wearing open or thin-soled shoes usually makes symptoms worse. Factors contributing to the development of cracked heels include:

• Prolonged standing - especially on hard floors
• Being overweight
• Wearing open-backed shoes
• Certain medical conditions
• Certain skin conditions

While aging causes skin to become dryer and less supple in the heel and sole, the layer of fat used as protective padding also grows thinner, contributing to the formation of calluses. Calluses, which are usually associated with dry, cracked heels, develop when there is excessive pressure on a particular area of the foot. Prevention includes wearing properly fitted footwear and avoiding tight-fitting stockings or socks.

Xenna has developed diabetic-friendly CalleX® Callus Ointment with natural exfoliating enzymes to combat the problem of calluses and cracked, dry heels. Buck says, "CalleX Ointment exfoliates and moisturizes dry skin on feet, including heels and feet with an ashy appearance."

CalleX has been shown in consumer studies to significantly reduce callus, dry, flaking skin and cracking on soles and heels within 15 to 30 days. Acid-free and safe for diabetic use, CalleX Ointment is sold by podiatrists nationwide as an at-home product for their patients to moisturize dry, rough or flaky heels and thin callused areas, while leaving normal skin unaffected.

Bruce Bitcover, DPM, Lawrenceville, NJ notes that about eighty percent of his patients have some type of foot callus. "There are no side effects and the ointment is easy to use. I recommend CalleX Ointment for use anywhere on the feet where thickened skin exists."

Another problem that causes many older people to shun sandals or be embarrassed to expose their bare feet is yellow, discolored toenails. Xenna's patented, diabetic-friendly NonyX® Nail Gel, takes a unique, natural approach to the problem of unattractive yellow or discolored nails - especially toenails.

Buck says, "NonyX is a topical, easy-to-use gel that breaks down and removes keratin debris - the discolored, yellow or thick granular buildup under nails that causes them to become discolored and unattractive. NonyX Gel softens keratin debris using natural ethanoic acid, which permits it to be scraped out with a manicure tool, beginning after about four weeks. Once the white or yellow keratin debris is removed, nails look clear. Thereafter, regular use of the gel keeps them keratin debris free and attractive."All Xenna products are unconditionally money-back guaranteed.

All Xenna products are unconditionally money-back guaranteed.

CalleX Ointment is now available in the footcare section at Walgreens, Longs and many Medicine Shoppe pharmacies. CalleX can also be purchased online at www.drugstore.com, www.FootSmart.com and www.xenna.com.

NonyX Nail Gel can be purchased in the footcare section of Walgreens, Rite Aid, Longs, Eckerd Pharmacy , Brooks Pharmacy, Duane Reade, Medicine Shoppe pharmacies and Wal-Mart. CVS Pharmacy will have NonyX Gel on its shelves by April 28th. NonyX Gel is also available at HEB and Brookshire grocery stores, and online at www.drugstore.com, www.FootSmart.com and www.xenna.com.

Xenna Corporation is a privately-held, woman-owned company which develops and distributes natural personal care products for skin, hair and nails. To view before and after photos, click on www.xenna.com.