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Xenna Corporation
33 Witherspoon St., Ste. 200
Princeton, New Jersey 08542
Fax: 609 921-2517
Telephone: 609 921-1101
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Carol J. Buck, CEO
(800)-368-6003
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PR Contact:
Dana Lawrence
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FOR IMMEDIATE RELEASE

Spring Fashion High Heels Not Best Choice for Boomers

NonyXPrinceton, NJ -March 21, 2006 -- This spring, the hottest shoe styles on the runways are wedges and (shades of the 70's!) platforms. While the character "Carrie" on Sex and the City made 3 and 4 inch high heels a hot trend, Dr. Bruce Bitcover, a Lawrenceville, New Jersey, podiatrist, says, "Young women buy shoes with their eyes; mature women buy shoes with their feet."

Dr. Bitcover says most of the high-heeled shoes now in fashion could be called "limousine shoes" - shoes made to go the short distance from a limousine to an event - where the precariously balanced wearer can simply sit down for a while before trying to navigate her way back to the limousine without faltering.

He adds that his female patients who fit into the "boomer" age category go for comfort - not fashion - and considers that a good thing, saying virtually no one should wear 4 inch heels, regardless of their age. Dr. Bitcover also says many of the complaints he hears about from individuals as they age are related to yellow, discolored nails, calluses and aging caused by exposure to the sun.
Callex Carol J. Buck, a boomer herself and CEO of foot care products distributor Xenna Corporation (www.xenna.com), says, "Many boomers are really unhappy if their feet don't look as good as they used to because of calluses or discolored toenails. Regardless of age, most people want attractive feet, but they also want to be comfortable. Low or medium heel shoes or sandals are a sensible choice for my generation."

Xenna's NonyX® Nail Gel is a natural product for discolored toenails and fingernails. "We hear from people all the time who admit they still want attractive feet. One NonyX-user wrote: "I used to be ashamed of my toenails. But now that I've used NonyX Gel, I can wear open-toed sandals without people staring and saying, 'What ugly toenails!' I'm 87 years old but I still want to look cute!"

Xenna's patented, diabetic-friendly NonyX® Nail Gel, takes a unique, natural approach to the problem of unattractive yellow or discolored nails - especially toenails. NonyX is a topical, easy-to-use gel that breaks down and removes keratin debris - the discolored, yellow or thick granular buildup under nails that causes them to become discolored and unattractive. NonyX Gel softens keratin debris using natural ethanoic acid, which permits it to be scraped out with a manicure tool, beginning after about four weeks, and then weekly thereafter. Once keratin debris is removed, the gel keeps nails looking clear and attractive with regular use.

For dry, cracked heels and calluses Xenna also makes CalleX® Callus Ointment. CalleX contains natural enzymes to exfoliate calluses and to smooth and rejuvenate dry, cracked heels. CalleX has been shown in consumer studies to significantly reduce callus, dry, flaking skin and cracking on soles and heels within 15 to 30 days. Acid-free and diabetic-friendly, CalleX moisturizes dry, rough or flaky skin, and exfoliates and thins callused areas, while leaving normal skin unaffected.

For testimonials and before and after photos, click on www.xenna.com.

All Xenna products are unconditionally money-back guaranteed.

NonyX Nail Gel can be purchased in the footcare section of Walgreens, Rite Aid, Longs, Eckerd Pharmacy, Brooks Pharmacy, Duane Reade Medicine Shoppes and Wal-Mart. CVS Pharmacy will have NonyX Gel on its shelves by the end of April. NonyX Gel is also available at HEB and Brookshire grocery stores, and online at www.drugstore.com, www.FootSmart.com and www.xenna.com.

CalleX Ointment is now available in the footcare section at Walgreens, Longs and many Medicine Shoppe pharmacies. CalleX can also be purchased online at www.drugstore.com, www.FootSmart.com and www.xenna.com.

Xenna Corporation is a privately-held company which develops and distributes natural personal care products for skin, hair and nails.

To view before and after photos, click on www.xenna.com.



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