Princeton, NJ - September 7, 2005 -- The past several years have seen a tremendous resurgence in the popularity of card games, including bridge and poker. According to "trend scouts" at Euro RSCG, which describes itself as "an integrated communications agency" which "regularly checks the pulse of youth culture around the globe," a rising interest in sobriety among American college students is being matched by the increasing popularity of card games. Retirees, too, are rediscovering the social and mental benefits of attending weekly bridge games. Whether young or old, the fact that hands and nails are very conspicuous makes many players self-conscious. C. J. Buck, CEO of Xenna Corporation, says Xenna's Callex® Callus Ointment is the key to keeping cuticles looking perfect.

Buck says, "Fingernail cuticles can be a real embarrassment with hangnails or if they're raw and thick. When I play cards, I want my cuticles to look as good as my nails usually do. With CalleX Ointment I see results on my rough cuticles overnight. I leave Callex by my bedside and apply before sleeping. The next day my cuticles look smooth and perfect! "

Retiree Dorothy Holmes plays bridge often, and says, "People my age use bridge as a way of relaxing and socializing. Since you're always reaching out to pick up a card, people tend to notice and admire those who have attractive hands and nails. It makes you very conscious of how your hands look."

Many nail salons use Callex Ointment for both hands and feet as part of a manicure and pedicure. Even though their feet may be under the card table, players who wear open-toed shoes, sandals or flip-flops need to pay attention to their feet and toenails as well. Podiatrists recommend the natural enzymes found in acid-free Callex Ointment to exfoliate calluses naturally, and to smooth and rejuvenate dry, cracked heels. Newly patented, Callex has been shown in consumer studies to significantly reduce callus, dry, flaking skin and cracking on soles and heels within 15 to 30 days. Safe for diabetic use, Callex moisturizes dry, rough or flaky skin, and exfoliates and thins callused areas, while leaving normal skin unaffected.

Xenna's patented NonyX® Nail Gel was developed to provide a solution to the problem of yellow, dark or discolored nails, a common problem for older individuals. Buck says, "NonyX Gel is a topical, easy-to-use gel that breaks down and removes keratin debris - the discolored, yellow or thick granular buildup under nails which is the actual source of nail discoloration. It softens keratin debris using natural ethanoic acid, and permits it to be scraped out from under the nail after about four weeks. Once keratin debris is removed, NonyX Gel keeps nails looking clear and attractive with regular use."

Dorothy Holmes' husband, Dr. William Holmes, is an M.D. who holds a Ph.D in Behavioral Science. He says, "Bridge is an excellent activity for aging individuals. It's a good form of mental exercise, which helps improve memory and ward off Alzheimer's disease." He adds, "Maintaining an interest in our appearance and social life, regardless of our age, is a sign of psychological health and well-being."

NonyX Nail Gel can be purchased in the footcare section of Walgreens, Rite Aid, Longs, Drug Emporium, Brooks, Duane Reade and most Medicine Shoppe drugstores. You'll also find it at HEB, Roundy's and Brookshire grocery stores, through podiatric physicians, independent pharmacies and online at www.drugstore.com, www.FootSmart.com and www.xenna.com. CalleX Ointment is now available in the footcare section at Longs Drugs and most Medicine Shoppe pharmacies and from podiatric physicians and online at www.drugstore.com and www.xenna.com. To order NonyX Nail Gel or CalleX Ointment online, find a store near you or to view clinical photos, click on www.xenna.com. For more information from the APMA, go to www.apma.org.

Callex Ointment is now available in the footcare section at Longs and most Medicine Shoppe pharmacies, as well as from podiatric physicians and online at www.drugstore.com and www.xenna.com. To view clinical photos, click on www.xenna.com.