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Xenna Corporation
33 Witherspoon St., Ste. 200
Princeton, New Jersey 08542
Fax: 609 921-2517
Telephone: 609 921-1101
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Carol J. Buck, CEO
(800)-368-6003
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Dana Lawrence
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FOR IMMEDIATE RELEASE

Baseball Players Susceptible to Foot Problems

NonyXPrinceton, NJ - May 24, 2005 -- Baseball has been "America's Favorite Pastime" since the 1800's, when New Yorker Alexander Cartwright invented the modern baseball field, and members of his New York Knickerbocker Base Ball Club devised the first rules and regulations for the modern game. But it's a demanding, vigorous sport, and players from Little Leaguers to senior citizens need to be cautious about injuries that can result from improper preparation and technique, poorly fitted shoes and other factors such as unseen holes, sticks or stones on the playing field.

Because baseball involves quick starts and stops, even children need to do some stretching and warmup before getting into the game. In an interview with Foot.com, Oakland A's pitcher Barry Zito said, "I do a lot of stretching, yoga, I ride the bike a lot….even before I pitch to get warmed up." Parents should be aware of the fact that many adult foot problems have their origin in childhood as the result of a sports injury, and that children often won't complain about pain associated with their sport of choice. Those over 40, who are diabetic, smoke or have any type of physical disability should see a physician before picking up the sport again. People who already know they have foot problems should see a podiatrist, who can assess the risks involved.

Like other athletes, baseball players place a lot of demands on their feet. In baseball, foot injuries often occur as the result of sliding into base, when the foot or ankle gets caught. Calluses on hands and feet are another common problem. Formed as the skin's natural response to abnormal stress or pressure, calluses function to protect skin and bones from repeated friction.

Xenna Corporation, based in Princeton, New Jersey (www.xenna.com) distributes podiatrist-recommended foot care products. CEO Carol J. Buck says, "In order to perform at their peak, athletes must start with hands and feet that are in great shape and keep them that way. However, because of the demands placed on them, it's common for athletes and those with active lifestyles to develop calluses. Most products for callus contain salicylic acid or urea which can affect surrounding skin as well as the callused area. Xenna's CalleX® Callus Ointment is acid-free and uses natural enzymes to exfoliate, thin and soften calluses and moisturize dry, cracked heels."
Callex
The exfoliating enzymes in CalleX Ointment are selective to callused areas. This is of particular benefit to athletes, who can maintain a fine, undetectable layer of callus to cushion and protect underlying tissue and bone. According to podiatrist David Tsui, "CalleX Ointment works very well. I have used it on my patients and on myself. You see a real difference in one week." A gentle rubbing action with a wet, soapy washcloth is sufficient to gradually exfoliate callus and dry, cracked heels, as well as on hands and other hardened skin areas.

Toenails also take a beating from sports like baseball. Older players often have toenails that look yellow and brown. According to Ms. Buck, "It's common for athletes and those with active lifestyles to see their once clear, healthy-looking nails become yellow, dark or discolored over time."

Xenna's patented NonyX® Nail Gel for yellow, dark or discolored nails is recommended by podiatrists, and is being used by professional and amateur athletes alike. Ms. Buck says, "NonyX Nail Gel is a topical, easy-to-use gel that softens, breaks down and removes yellow, discolored or thick keratin debris buildup under nails - the actual source of nail discoloration. Once keratin debris is removed, NonyX Gel keeps nails looking clear and attractive with regular use."

A recent clinical study confirmed NonyX Nail Gel significantly improves toenail color and clarity by exfoliating yellowing keratin debris from under the nail.

Ms. Buck says, "Baseball players depend on their hand/eye coordination and jack-rabbit speed to score and catch, and proper care of their feet is critical to both agility and concentration. Whether professional or recreational, athletes no longer need to put up with unsightly toenails or callused hands and feet."

NonyX Nail Gel can be purchased in the footcare section of Walgreens, Rite Aid, Longs, Drug Emporium, Brooks and most Medicine Shoppe drugstores. It is also available from podiatric physicians, independent pharmacies and online at www.drugstore.com and www.xenna.com. CalleX Ointment is now available in the footcare section at Longs Drugs, from podiatric physicians and online at www.drugstore.com and www.xenna.com.

Xenna Corporation is a privately-held company which develops and distributes natural personal care products for skin, hair and nails.

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