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Xenna Corporation
33 Witherspoon St., Ste. 200
Princeton, New Jersey 08542
Fax: 609 921-2517
Telephone: 609 921-1101
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Carol J. Buck, CEO
(800)-368-6003
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PR Contact:
Dana Lawrence
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FOR IMMEDIATE RELEASE

New York City Lifestyle Shifts to Sandals for Spring

CallexPrinceton, NJ - April 12, 2005 -- Despite New York City's wet and dirty sidewalks, women are flaunting their feet in glittery sandals costing $600, while men sport flip-flops or high-end sandals. Regardless of the temperature, strapless shoes, sandals and open-toed pumps are de rigeur for spring.

New York is known around the world for its trendsetting designers, whose artistic and feet-flattering shoe styles are irresistible to the city's kings and queens of glamour. Spring collections include peep toed pink sandals from Narciso Rodriguez, low cut, peep toed silver shoes from Proenza Schouler, and whisper grey wedges from Michael Kors.

NonyX However, as writer George Gurley pointed out in the New York Observer, "Bare Toes Closing In…Feel Faint," "…. 98 percent of women in New York wear open-toed shoes, not knowing (or caring) that only 10 percent of those exposed feet and toes are appetizing, while 25 percent are merely tolerable." "Don't they know what men are thinking as they check a woman out from head to toe?" He asks readers to consider the obvious. "Couldn't bad feet spoil an otherwise fetching appearance?"

Carol J. Buck is a frequent visitor to New York City, and an expert on problems related to foot appearance. She is CEO of Princeton, New Jersey-based Xenna Corporation, which distributes foot care products NonyX® Nail Gel and CalleX® Callus Ointment. She says, " The popularity of sandals has created a terrible dilemma for those who want to wear the latest styles, but are embarrassed about exposing their feet. The most expensive, beautiful sandals in the world won't be a fashion asset if you've got yellow, discolored toenails or calluses and cracked, dry heels."

Xenna's patented NonyX Nail Gel exfoliates the dark, yellow or thick granular material called keratin debris, which can build up under nails over time, making them unattractive. NonyX Gel softens, breaks down and then clears out unattractive keratin debris using natural ethanoic acid, and is safe for diabetic use. Ms. Buck says, "Our products are recommended by podiatrists to improve the cosmetic appearance of feet and toenails.

A recent clinical study confirmed NonyX Nail Gel significantly improves toenail color and clarity by exfoliating yellowing keratin debris from under the nail.

Calluses and cracked heels can also be a problem for those wearing stylish open-toed pumps, slingbacks, flip-flops and sandals. These glamorous shoes leave delicate skin exposed, which contributes to the problem of dry, flaking, or cracked heels. For soft, supple heels and feet, podiatrists recommend the natural enzymes found in CalleX Ointment.

Newly patented CalleX has been shown in consumer studies to significantly reduce callus, dry, flaking skin and cracking on soles and heels within 15 to 30 days, and is safe for diabetic use. Acid-free CalleX moisturizes dry, rough or flaky skin, and exfoliates and thins callused areas, while leaving normal skin unaffected.

According to Ms. Buck, the importance of foot appearance can even be seen on Broadway. She says, "In the new musical Dirty Rotten Scoundrels, bejeweled, designer sling-backs are flaunted as the lure to attract eligible bachelors, and the once-trampy scoundrel-in-training wears sandals in the final scene as a sign of his newly-acquired sophistication. "

NonyX Nail Gel can be purchased in the footcare section of Walgreens, Rite Aid, Longs, Drug Emporium, Brooks, and most Medicine Shoppe drugstores. It is also available from podiatric physicians, independent pharmacies and online at www.drugstore.com and www.xenna.com. CalleX Ointment is now available in the footcare section at Longs Drugs, from podiatric physicians and online at www.drugstore.com and www.xenna.com.

Xenna Corporation is a privately-held company which develops and distributes natural personal care products for skin, hair and nails.


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