Princeton, NJ - February 15, 2005 -- Driven largely by baby boomers, the trend toward natural alternatives in everything from toothpaste to foot care is one that pharmacists are striving to keep up with. Highly educated baby boomers with above-average incomes comprise the primary market for naturals.

According to Randy Gunsel, Certified Nutritional Consultant with Hopewell Pharmacy in central New Jersey, the trend is expanding to include a broader demographic range. He says, "We've noticed a significant increase in interest. It's hard to pick up a magazine or newspaper without seeing an article about the benefits of nutritional supplements, as well as many other types of products that contain natural ingredients."

Hopewell is a compounding pharmacy; one where the pharmacists actually make individualized prescriptions in their own lab. Independent compounding pharmacies like Hopewell combine what Mr. Gunsel describes as "the best of both worlds" - both orthodox and alternative approaches to wellness. At Hopewell, all compounding is done on a per prescription basis, and pharmacists use ingredients derived from plants, rather than animals.

He says, "When it comes to natural foot care products, NonyX Nail Gel has become a favorite for us because of the feedback we've gotten from customers. They've actually come in and thanked us for recommending it."

Podiatrists also recommend NonyX Nail Gel, which rids nails of their yellow or dark discoloration by exfoliating the source of the problem - keratin debris buildup under the nail. Dark, yellow or thick keratin debris can build up under nails over time, causing them to lose their clear, healthy-looking appearance. Patented NonyX Gel softens, breaks down and then clears out this unattractive keratin debris using natural ethanoic acid. NonyX Gel is also safe for diabetic use.

A recent clinical study confirmed NonyX Nail Gel significantly improves toenail color and clarity by exfoliating yellowing keratin debris from under the nail, and is safe for use by diabetics.

Mr. Gunsel says the pharmacists at Hopewell are also recommending Xenna's CalleX® Ointment for calluses and dry, cracked heels. Newly patented CalleX has been shown in consumer studies to significantly reduce callus, dry, flaking skin and cracking on soles and heels within 15 to 30 days, and is safe for diabetic use. Acid-free CalleX moisturizes dry, rough or flaky skin and contains natural plant enzymes that exfoliate and thin callused areas, while leaving normal skin completely unaffected.

NonyX Nail Gel can be purchased in the footcare section of Walgreens, Rite Aid, Longs, Drug Emporium and most Medicine Shoppe drugstores. It is also available from podiatric physicians, independent pharmacies such as Hopewell (visit them online at www.hopewellrx.com ), and online at www.drugstore.com and www.xenna.com. CalleX Ointment is now available in the footcare section at Longs Drugs, from podiatric physicians and online at www.hopewellrx.com, www.drugstore.com and www.xenna.com.

Xenna Corporation is a privately-held company which develops and distributes natural personal care products for skin, hair and nails. Xenna manufactures all natural NonyX® Nail Gel, a patented ethanoic acid gel for discolored nails that clears nails by breaking down and exfoliating keratin debris, the source of nail discoloration, CalleX® Callus Ointment, a natural plant protease exfoliant for calluses and dry, cracked heels and skin, Curlaway™ Curl Relaxer a low-pH gel for semi-permanent curl relaxation, and 183® Topical Scalp Solution for Thin and Fine Hair.