Curlaway
Now available in select Walgreens

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nearest you.

Customer Reviews:

  • "I love this stuff. I am Cape Verdean and have Mega curly hair. I can now wash and go with loose curls, rather than a 70's afro. Just need to be more consistent with applications to get the results I know I'll get in the long run….Even the small differences are amazing!" S. D., Spring Hill, FL (7-16-10 by email)

  • "Curlaway miracle!!! I used your Curl away product on 12/13/08, and I loved it!!!! My hair was previously chemical treated with a relaxer. It was time for a touch-up, and I said what I have to loose by trying Curl away. So I did, and I loved my result it was just like I relaxed my hair, but I didn't. After using Curl away I am sold! It left my hair soft, straight and most of all it gave the comfort of knowing that I don't have to use chemicals to straighten my hair any longer. Thank you for this wonderful product. Please make this product more accessible to the public, and don't change the natural make-up of this product. It would definitely be beneficial to those who don't want harsh chemicals on there hair anymore!!!!" T. A. by email.

For more reviews of Curlaway go to www.milo.com.

For comments from Curlaway users posted on other websites, click here.

For comments about Curlaway posted on Walgreens.com click here

To post your own customer review, click here.
  • "I have type 3B curls (caucasian and cropped into a very layered shag, the longest layer being to my shoulders). I find my curls in the longest layer bunch upward while drying and would like them to hang more. I used the product with big rollers for about 4 hours then rinsed it out. I also used it as a leave-in the next day and once it dried naturally, I flat-ironed my hair. Later that night, I rinsed out my hair and noticed the bottom layer was hanging as I like!  Lisa-Marie, by email 5-14-09
  • "I am really impressed with this product! I was very skeptical at first [and] researched Curlaway for a couple of months. I love it, love it, love it!!! I have told both my sisters and my niece about it and they are going to try it also. The results are cumulative and at this rate with my hair looking so healthy and fabulous, I will not go back to a conventional relaxer. For any African-American women reading this, I do not have hair of mixed heritage, it is of the normal African stock, very coiled. I apply it like a relaxer (apply to new growth) and leave it on up to 9 hrs. Sometimes I use a dab after washing and conditioning for extra shine and gloss for the blow dry. I'm really happy with this product. The best piece of advice I can give when using this is to be patient, it will not create a miracle overnight but overtime, the miracle will happen. I have been there and back with my hair and it is promising to know that someone is still researching alternatives for relaxing hair that do not involve harsh chemicals. I wish your company much success and I will recruit as many devotees as possible. I would be honored if you choose to use anything I've written. " G. G-G., Lyndhurst, NJ
  • "My daughter is biracial and I know I have spent well over $1,000 for numerous hair products and services. Her hair has a very,very tight curl pattern but a fine texture and mega thick. I read about this product in a review section for a flat iron I ordered for her. We absolutley love Curlaway!!!! ?. Curlaway is definitely the answer!!

    It works wonderfully with her hair texture and doesn't cause any breakage or dryness. We have used both types of applications, with the overnight and just working it through her before blow drying. Both applications work, although I think the overnight or leaving it on 6-8 hours works best. I can only wonder how long her hair would be by now if I had only known about this product years ago.It's been over a year since I put a relaxer in her hair and it's never been healthier! Finally, she is getting her hair to the desired length.

    We also get much better results with the ceramic flat iron after using the Curlaway. The smell takes some getting used to but, it's worth it for the great results. Her hair is soooo thick I wish the product came in a larger quantity.

    I'm going to call my local Walgreens and see if they will order it for me because we will never go without it!!! There are honestly not many products on the market that will work for all hair types. I would definitely recommend this for anyone biracial as it gives the results you want and need to make your hair manageable without the use of ? chemical relaxers. I just placed an order and when we get it I will post before and after pics. I know there are alot of mothers of biracial kids out there that just have no knowledge of hair or what in the world to use in their childrens hair and this is it! So thanks for the great product and for making it easier to manage my daughters hair and for her happy smile as she flips the comb through her hair with ease!" J.H., as posted on KudosWorks, Genuosity, Inc. 10-02-08
  • "I would definetly reccomend this product to any one of my friends, family or anyone wanting s curls or pretty wavy shiny hair. I never new my hair could feel this good, natrually , my hair is 4b thick afro like that doesnt usually take in moisture and dosent usually have shine. Iv been using curlaway for about a week and a half now and i am loving my results! You really have to be patient with a product like this one, but over the days iv been using CA[curlaway] Iv found that my hair has had less breakage, its softer, stays down more and dosent tend to frizz like how it usually does. CA gives my hair shine, im not talking about sheen im saying SHINE!! lol i never had Shiney hair before, were the light reflects off my hair, its soo pretty and i love everything about this product, even the smell i can defiently deal with it, as long as it keeps my hair looking this cute. Since iv been using it, my hair is thicker but easier to handle ,this will be a life long product that i will continue to use! my 4b curls have turned into s curls and when i flat ironed my hair its silk shiny straight [almost like indian hair] lol i love this look on me its so unique and i love CA its the best mircale product iv ever used !!!!" By email 07-08-08
  • "I am at last a BELIEVER. My hair had a last relaxer perm six months ago. I started off with 3 inches new growth and 5 inches permed hair. My hair is bushy, awful to comb and has lots of frizz if left to it's own devices. I can blow dry my hair straight with a leave in conditioner but 3 minutes of heat and humidity and why did I waste my time...I am right back to square one! The first and second treatments I saw a very minimal improvement. After the third treatment I used olive oil as my leave-in and after blow drying I used the flat iron and there was no denying my hair improvement. The sheen and texture were impressive. I got five treatments out of my first jar and ALL my hair is in noticeably better condition. It also holds a curl with hot curler longer. It took me 10 days of every other day treatments (2 overnights and three 4-6 hour treatments. I was not always sure it was working either. I ordered 2 more jars. I now want to know how to transition to letting my hair dry without applying heat and just gettin curls/waves following initial application of Curlaway. My advice take your time, you will get there despite the somewhat unpleasant odor. Try out a couple of options increase or decrease heat setting on appliances or add an oil treatment. My hair looks and feels superb. The Chicago heat, humidity and wind are no match for my hair. No more perms for me. I will get my husband to take a picture--if I can get his hands out of my hair :) after I finish my next jar." Bonnie B-G... a recovering hair abuser in Carol Stream, IL (Posted on KudosWorks, July 3, 2008)
  • "I love this product. I have naturally curly/kinky type 3 hair and I wanted something that would help me with the frizz. This product practically straightened my hair the first application. It has been 5 days since I flat ironed it and its still straight. I can't wait to see what happens after the next application this weekend. It's great to be able to go straight for a few days without permanently altering my hair. I love my natural texture, but I like the ability to change it up from time to time. After all, "I am not my hair". Thanks so much!!!" I Posted on KudosWorks, Genuosity Inc., 08-07-2008
  • "I am Hispanic and between two races. I don't have kinky hair but still very curly, even more since I have been using chemical relaxers on it, (almost 20 years), and now it is really damaged. I'm programming to grow my natural hair and started using Curlaway a week ago when I found out about this product. I'm glad to say that, even though my hair is still curly, because I have just used Curlaway twice, there is a real change in it. I can comb my hair easier than ever before and now, even the ends, (chemically treated), are becoming healthy. The breakage now is minimun. I would like to have the product sold everywhere. Thanks Curlaway!!!!!!!!!!" Barbara, Miami, FL by email 3-31-08
  • "I am amazed how Curlaway has transformed my hair. It took about three applications for my hair to get to the texture that I wanted but it was worth it. I usually do one application per week to get the most out of the product but I highly recommend using it. There is a strong scent with the product but trust me it is worth it and everyone love the way my hair looks." By email, 07-30-08
  • "I have started using Curlaway again in the past few months after having a baby girl in March. I'm pleased that my very thick post-natal afro hair is now becoming softer and more manageable. Do you have any plans for any kind of network marketing or UK distribution to make it easier to get hold of?" S. A., United Kingdom, by email 8-10-08
  • "Iv been using curlaway for about a week [sunday to sunday]and my curls have loosened, i love this product especially since im trying to attaine a natrual waved look. It does have a harsh smell , but if you really want a style that you must have you shouldnt really care. So far so good, i love how my hair is and how its changing. Iv dreamt of haveing the so called [pretty hair] and now by the end of the month ill have the wavey shiney look that iv always wanted.Ill definetly be buying more jars, my jar is still full [best to use a little at a time] i use it when my hair is wet, and trust me thats the better and easier way. I love this product especially since i dont have to get a perm now and can wear my hair natrual then change back whenever i want my orginal kinks 4b back." By email from KudosWorks, Genuosity Inc. on 7-6-08
  • "I absolutely am in love this product! No more chemical relaxers for me. Yes it will take some time to see the difference but take my word that its worth the wait. My new growth is the softest is has ever been and my hair all over feels stronger looks healthier and is resistant to humidity. Flat ironing my hair has become so simple I don't even go to the hair dressor anymore. I just ordered two more.... Can't wait to see what my hair looks like this summer. I'm tellin all my relaxed friends about this product.Thank you curlaway for this wonderful product." K. S., New York, NY, 04-25-08
  • "?My hair has been damaged badly by use of chemical relaxers (and going to beauticians) but, I will not let it get me down?.. I tried Curlaway on 5/27/2008?and allowed it to stay on about 3 hours? and the results are truly a blessing. I roller set my hair after rinsing it out and it is so beautiful and bouncey and not frizzy and it is not dry?. I can't wait to see what will happen when I leave it on over night. This product is God sent through by the lady that patented it?. P.S. I forgot to add that with the Curlaway relaxer there is no mixing and it can be applied from the jar with the hands no gloves are necessary at all." K. C., Houston, TX, 05-28-08
  • "I have used Curlaway many times and love it. Although my Walgreens doesn?t carry it, I will do what I need to, to get the product. It?s that good!" C. D., Palmdale, CA, 6-19-08
  • "I cut of all my hair last year and decided to go natural. After about 8 months I was fed up of wearing extensions and wigs. I was about to relax my hair again so that I can wear more hair styles. But I saw the natural relaxer and decided to order it. I have only used it twice I have slept with it on all night. But I put a shower cap on before my head scarf so my pillow case does not get messy. My hair is as straight as when I relaxed it and it feels really soft. I blow dried it and use a ceramic straightener. I am so happy with the results I will be ordering more. This is definitely good for people who do not want to put chemicals on their hair. Because I have found [Curlaway] I will be staying natural after all. I just wish they sold it in bigger containers." Kelly O., United Kingdom. Posted on 2008-06-07 14:03:08.384 KudosWorks, Genuosity Inc.
  • "Curlaway is great because it works! I now realize that I have good hair and needed a product to work with my hair. I am African American and my hair is very thick. Curlaway has given something no other product has given? I can wear my hair curly or straight, which looks silky. Currently, I am using straight to transition, but I plan on shocking my friends, by being the first black girl on the block with natural curly hair that does not dry into a afro :) Curlaway has allow[ed] my hair to grow without breakage. It is true that Curlaway takes time, but the results are amazing. My co-workers ?said "It look[s] healthy"?.Thank you Xenna Corp?." Monique M., comment on website reorder form, 3-7-08
  • "This is my second time ordering Curlaway. I must say that when I read the stories online I was so skeptical. I didn't believe it until I used it. "Oh my God" I was so pleased. I can't believe that this is my hair without a relaxer. It has totally and completely transformed my hair. My hair is soft, smooth, detangles with little or no effort. I never felt this way with a relaxer. I always felt that my hair was thinned out after a chemical relaxer. I am living proof that It works. I am relaxer free for 16 weeks now and loving it. Thank you so much Curlaway. I wish it was in more stores like Wal-mart or something." Sharifah, Franklin Park, NJ January 31, 2008
  • "I'm using Curlaway again and I'm pleased to find the formula had much less of a strong odor, which is wonderful.... Curlaway reduces my frizz and my breakage, and my hair feels healthier.... I think you are really onto something with this product and if you can improve the relaxing qualities of the product even more then you will have achieved the Holy Grail of a natural and gentle hair relaxer. Thank you for creating this product!" By email 02-28-08
  • "I've tried a lot of different things to help make my natural hair (African American) hair more manageable and this is the best of them all. I've been chemical free now for over 3 years and this stuff really does help make the hair softer and more manageable. It does have a very strong smell but to me its a small price to pay if it helps me stay away from chemicals. Its a bit pricey for such a small jar. My hair uses an entire jar, but if you have shorter hair, one jar may last you for 2 or three uses?. Just keep in mind that the effectiveness increases with each use, but I did see a noticeable difference after the first use." 01-03-08
  • "Anyone looking for a non chemical hair relaxer should really give this product consideration. I have been using it for over 8 months now and my hair is fabulous. For many years I had short spots in the back where my hair had broken off from using chemical relaxers but since using Curlaway my hair has grown out to one length...and that is amazing. It's very important to follow ALL the directions as printed and allow the time to reach desired results" 08-13-07
  • "I have had a perm on my hair for about 38 years. My hair has been damaged badly by use of chemical relaxers (and going to beauticians) but, I will not let it get me down?. Over the years my hair is not thick as it should be from the use of chemicals. I tried Curlaway on 5/27/2008 at around 4pm and allowed it to stay on about 3 hours due to having to get prepared for work on Wednesday and the results are truly a blessing. I roller set my hair after rinsing it out and it is so beautiful and bouncey and not frizzy and it is not dry. I can't wait to see what will happen when I leave it on over night. This product is God sent through by the lady that patented it. I will never go back to a chemical relaxer. I'm going to go today and get another jar from Walgreen's because they only had 3 on the shelf. Thanks be to the Holy Trinity for directing me on line to this product. P.S. I forgot to add that with the Curlaway relaxer there is no mixing and it can be applied from the jar with the hands no gloves are necessary at all." K. C., Houston, TX 5/28/08
  • "I am super pleased with your product having used it now for 2 jars and approx 12 applications. I use it following a Philip Pelusi regimen." J.P., by email 3/21/08
  • "I will be a Curlaway user for life. I tried it on top of my bleached hair (YES BLEACHED) and living in the humid climate of Florida, and to my pleasent surprise I look hot. My hair is in better condition after a single use than it was before the Curlaway relaxer. My hair is very coarse, thick, and hard to manage and any relaxer, lye or non lye would cause breakage. I was at the point of cutting it off, because after letting it grow out, the hot comb, or flat iron just would not keep it straight. After doing my hair I went to the gym and worked out, yes, perspiration all in my head, and my hair still looks very fantastic. I plan to continue using the product for even better and longer lasting results. This stuff is MAGIC I would not lie to you. I'm so impressed I'm writting a testimonial something I've NEVER done for any product the entire 48 years of my life so it must be good. When I initially applied the product there was an instant change as I combed it through. I went from hardly being able to pull the comb through my hair to where I felt I the hair relax and become silken and that's how simple it was. I would recommend this product to any one, especially the skeptic.....IT REALLY WORKS!" Arlene, posted 5-28-08 on KudosWorks, Genuosity Inc.
  • "Hello, I'm enjoying your product even though like you said it's a slow process but I like not having to relax my roots after 9 weeks." S. W., by email 8-30-07
  • "I use your product Curlaway. I was wondering if you plan to market a version that has a pleasant smell. It seems to be the only product of its kind that I can find anyway. I just wish it didnt smell so horrible. But I will keep using it even though the smell of it is so bad because it works. Thanks." Pauline, by email 5-18-08 5-18-08
  • "I am really impressed with this product! I was very skeptical at first [and] researched Curlaway for a couple of months. I love it, love it, love it!!! I have told both my sisters and my niece about it and they are going to try it also. The results are cumulative and at this rate with my hair looking so healthy and fabulous, I will not go back to a conventional relaxer. For any African-American women reading this, I do not have hair of mixed heritage, it is of the normal African stock, very coiled. I apply it like a relaxer (apply to new growth) and leave it on up to 9 hrs. Sometimes I use a dab after washing and conditioning for extra shine and gloss for the blow dry. I'm really happy with this product. The best piece of advice I can give when using this is to be patient, it will not create a miracle overnight but overtime, the miracle will happen. I have been there and back with my hair and it is promising to know that someone is still researching alternatives for relaxing hair that do not involve harsh chemicals. I wish your company much success and I will recruit as many devotees as possible. I would be honored if you choose to use anything I've written. " G. G-G., Lyndhurst, NJ
  • "I've tried a couple of Curlaway treatments on my hair. The first time I left it on for 13 hours and the 2nd time I left it on for 10.5 hours. Although it's still a little wavy I can tell it's working. My hair feels so silky now. I do want to comment on the smell. Why don't you offer a fragrance free formula.... is it possible that you will come up with a formula with no fragrance?" By email, 01-29-08
  • "Since using Curlaway I don?t have to use the chemicals and it?s growing really good." S.G., Dothan, AL (by phone 9-4-07)
  • "In just one week Curlaway has made my hair much stronger than before. It used to be so fragile especially when I used a chemical relaxer." M.S., Tacoma, WA. by phone 9-5-07
  • "I love your Curlaway product, and want to sell it on my web site and city fairs. What affiliate, drop ship, or other wholesaler programs do you offer?" Luna (by email 8-29-07)
  • "Hey all... I just wanted to rave about this product that I have been using for about a week by Xenna Corp called Curlaway. The product is a gentle curl relaxer that reduces frizz and curl over time with continued use. It's safe for all hair types and is suitable for use over previously processed hair of any kind. I got mine through Walgreen's (I had them special order it!) and have applied it to my hair every other day as a leave in conditioner (with aloe vera gel). The results are gradual but they are already starting to show. My hair is slowly taking form from the frizz (lots of previous damage) and my new growth and natural hair has lots of shine and smoothness to it once applied and rinsed out. No burning, but the smell is like vinegar and green apples... It's strong but it's not too much of a bother. Just so you guys know I have 4a strands which range from pen diameter to very tiny super coffee stirrer diameter.... and I have used all types of texturizers and colors before. I like this product because I can sleep with it in my hair, and my hair does seem to have improvement. I'll post pics when I see more noticeable progress!" Posted on Long Hair Care Forums - http://www.longhaircareforum.com/forums on 8-24-07
  • "I have relaxed Black hair with 2 inches of new growth. After using Curlaway I will never put another chemical relaxer on my hair again. Your directions say Curlaway will take several applications, but I have great results after only ONE application. I left it on 18 hours and actually did not rinse it out. Even my new growth looks good! Here?s how I do it: I condition my hair, then wash my hair, then apply Curlaway Gel and pull my hair into 2 ponytails and cover it with a scarf. Then I go to bed and leave it on through the next day. My hair looks great and NO frizz. Please don?t EVER discontinue this product!" B. C., Philadelphia, PA, (tel 6-29-07)
  • "My name is Tinecha and I used Curlaway and your product works great.... I am writing a book on black hair care and I would love to tell every one of your wonderful Curlaway." By email, 8-30-07
  • "Posted on Walgreens.com: I'm up to my second jar of Curlaway; I've mastered applying the gel and making sure I have the room well vented. My hair has grown with this product; it's healthier, feels glossier and has less frizz and breakage. I have very tight kinky hair pattern, but in the back it's a tiny bit looser, so that is where I can see the greatest change. But it's getting there; I apply it once a week for up to 4 hours. I don't recommend sleeping in the gel, the smell is very vinegary and it can be messy. But it doesn't burn or strip my hands or my hair; I put it on with bare hands. This product does provide gradual relaxing, but for me the bigger change is my hair has been stronger, easier to comb and is finally, finally growing." Remy, Willingboro, NJ 5/23/07
  • "I have used Curlaway for a while now and I am really impressed with it. I am interested in marketing this product in the UK. I currently market natural personal products through exhibitions and word of mouth and only market what I am convinced works. ? My passion is really to encourage as many women as possible to avoid dangerous chemicals. " B. O. by email 8-02-07
  • "Thank you for such a wonderful hair product. I am a white female and just had a perm put in. The stylist didn't listen and I ended up with tight curls and I already have thick hair to begin with. I was looking on the internet to find something and ran across your product. This product really does do what it says. My hair has never been this soft and manageable. The smell is pretty stinky-but totally worth it!!! Thanks again for a great product. Let Sally Beauty sell your products-People need to know about this stuff!!!!" By email 7-06-07
  • "I am using your product, Curl Away, for the first time. I am absolutely amazed!! My hair has never felt so smooth and looked so healthy. Honestly, I never thought a relaxer could produce such a wonderful result! I know the directions say you will not see any change after the first application, but I certainly did! You have an awesome product. I have recommended it to several family members. " R. Fitzgibbon, by email 6-19-07
  • "I've been using Curlaway for the past six months and am very happy with the results - softer, more easily manageable hair that looks like its relaxed when I use a straightening iron." S.A., Luton, United Kingdom
  • "I have been using Curlaway for 2 years. Curlaway is a good product. I really like it." D.S., Norfolk, VA
  • "I love this product. I never write reviews but I had to for this product. It's amazing I can't believe how well it works. My hair is so shiny and smooth my styling time was cut in half. I am so happy to have found this product. I wish I found it sooner. Thank you." By email 4-14-07
  • "Hi, I used your Curlaway product for the first time and absolutely love it. Tell me more about the creator of Curlaway. Who is Ian Charles. I have tried tons of haircare products and hadn't heard of him so I was very skeptical to try this product. But I am so glad that I did." T. T., Birmingham, AL
  • I have been using Curlaway for at least a year now and really like how easy it is for me to style and comb my hair." P. H., New Fairfield, CT 1-15-07
  • "I really like Curlaway! I got a perm a while ago and needed to do something. I saw Curlaway at a beauty supply store, thought I?d try it and saw the difference right away. Curlaway actually does work! I?ve been telling people about it and my cousin and aunt are using Curlaway and got the same results I did. I am in college and plan to be a doctor, so I read up on how Curlaway works and the way it changes keratin protein actually makes sense." J. C., New York, New York
  • "I have been using curlaway for about 6 months now, and I must say, my review and impressions are A plus. My hair is curly, but not very, cos it responds to ironing rather quickly: after 5 minutes. I leave curlaway as leave in conditioner and do not blow dry it (as someone else wrote)- and voila! Straight hair." As posted on Topbeautycare.com 2-28-06
  • "I think you have a good product; I have fine and kinky hair, after two applications, I can see an improvement in manageability, nice! A tip: First to soften my hair, I put a straightening balm and apply curlway for a couple of hours." By email 2-8-07
  • "I love Curlaway!! The best part for me is that I can color my hair and have it relaxed at the same time. I want to go lighter and with Curlaway I can! I am ordering several jars and recommending Curlaway to my sister for my niece who is 5 years old." S. H., Irvington, NJ
  • "This product works! I hadn't used a chemical relaxer for a year when I started using Curlaway. Now my hair is straight, except for one section which is still a little curly and needs more treatments. I also used it on my daughter's tighter curls, then styled it with a flat iron and her hair was smooth all week, even when it rained. That's the first time this has happened! I prefer to shampoo at night, apply Curlaway and pull my hair straight with scrunchies, then rinse out, condition, blow dry and flat iron in the morning." D. P. Canton, MI
  • "I just wanted to chime in with everyone else and say your product is fantastic, however it was not until I received your recent printed instructions in my order that I was able to understand the process I needed to follow. My hair is of African American texture with tight curls so I fully understood your process might take some time to work as opposed to the current chemical products on the market?.. The most important part of those instructions for me and what made an incredible difference in my hair was: "Curlaway-treated hair establishes it?s straighter "memory" during the drying phase..." Well that explained the basis of my problems and the corrective steps I needed to take in my personal application process.?. those few added instructions made all the difference in the world to me and to the success of using your product on my hair. Thank You so much for providing such a superior product." L from Texas
  • "With regular relaxers you can't get your hair to take a curl when you want one. Using Curlaway is like night and day! I get the natural look I want - loose curls - and my hair doesn't break or fall out. I found that after a few treatments using the daily leave-in method really makes a difference. This is the product everyone wants." Ms.W. by telephone
  • "My daughter used Curlaway and loved it, then her friends tried it and THEY loved it. So now I?m ordering Curlaway for myself!" Y. T., Palmdale, CA
  • "This really works!! It totally loosened my curls to 3c. I was so impressed I posted a comment on their website."
  • "Finally! - Something gentle that straightens my hair (gradually) and it doesn't "chip off", or leave build-up in the hair. This is what I needed. Thank you, Xenna!" Review posted on www.adamandeves.net
  • "I like Curlaway because it doesn't leave build up in hair. Here is my advice on Curlaway usage: use it as a leave-in conditioner. This works much better! " Review posted on www.topbeautycare.com
  • "Curlaway is great for African American hair because our hair is denser and if you use Curlaway over pre-texturized, relaxed hair, the results are phenomenal." Posted at http://www.african-american-hair.info/texturized-african-american-hair.html
  • "Love the Curlaway product; ... Can you make it unscented? I am allergic to fragrances. I am sure there are others out there with the same problem. Thanks. Tina" posted on KudosWorks, Genuosity Inc., 11-21-06
  • "I am a believer!!! I used a product called Jerlon (years ago) with similar results. The company went under and I had to return to relaxers. Within the last year, my hair became extremely damaged and broke off in chunks. I declared war and vowed never to use another relaxer. Because I started to have new growth, my hair became difficult to manage. I read and reread the testimonials along with talking to customer service about Curlaway. Customer service was the deciding factor in me trying Curlaway. Not only was the person I spoke to professional, she knew the facts about the product, and she too is a user. The product does what it promises and much more!!!! I am on my way back to a head of healthier, softer, and shinier hair. Yes, it's straight and I am completely satisfied!!! (African American Hair) " Posted on Kudosboard, 05-23-06
  • "I had to stop relaxing my hair about a year ago due to over processing (coloring and relaxing 20+ years) after years of abuse my hair was thinning. I now just color my hair every 6 to 8 weeks. I have been searching for a long time now for a product that would safely and without damage relax the curls in my hair. I did my first over-night treatment last night with Curlaway, after I colored my hair. In the morning, I rinsed out the product and added my own conditioner as instructed. Immediately, I felt the difference in my hair, it was softer and easier to comb. I was able to blow-dry and flat-iron my hair in under an hour (prior to using this product it used to take me 1 hour and 45 minutes plus). I noticed too that my hair responded much better to the flat-iron. My hair is now silkier and shiner (even better than when I used to relax it with those harsh chemical relaxers). I am so looking forward to seeing how my hair reacts after my next set of treatments. I am truly amazed by the results of your product so far." Posted on Kudosboard, 05-09-06
  • "Being reversible makes Curlaway fantastic! I don?t have to worry about waiting for too-straight, too flat hair to grow out! I have thick, hard-to-manage hair and I like the way Curlaway gently relaxes my hair. When I used traditional relaxers my hair were get brittle and break easily. Plus, if they left the lye or no- lye cream on too long, my scalp would burn. I?ll never go back to them. Thanks for developing a great product! " D.W., Long Island, NY
  • "I love, Absolutely love this product. I'm African American, Female, 45 years old. I ordered Curlaway for the first time about two months ago. I like to wear my hair in a wash & go fashion. Curlaway has provided me with a smooth silky texture as if I have jerri curls or really nice curly hair (which I don't). Everyone, at work says they love my hair and so do I. Recently, about two-weeks ago, I started using the product on my 11-year old daughter's hair. I love the feel of her hair with curlaway. Her hair is down her back smooth & silky. Did I mention we both have natural hair. Now I can blow dry her hair straight with out using a pressing comb or flat iron. I continue to wear mine in a medium curly fro. I love not having to use chemicals on my hair this is the way I want my hair to look and feel. Thanks for a great product! Loving my hair from Detroit, MI." Posted on Kudosboard, 04-25-06
  • "Thank you for a wonderful product - I only used Curlaway for four hours, and while I still have some curl -I have NO frizz - AT ALL!!" By email 04-05-06
  • "Where have you been all of my life? Curlaway is easy to use, gentle, and most of all it works. I will send you before and after pictures this summer." Linda L., Murrysville, PA
  • "I was very glad to see you reduced the price on Curlaway!! I had stocked up around Xmas time because it was on sale and actually bought one as a gift for my cousin who has the same textured hair as me.... I kept kicking myself for not ordering more when it was on sale.... My hair is very thick and long and 1 jar doesn't go too far! Please keep the price affordable! This is the only product works for me!!! Thanks!" Bev
  • "Curlaway is wonderful! It has literally changed my life. Now I like who I am and am happy to look in the mirror! I use Curlaway everyday as a relaxing conditioner and once a month as an overnight treatment. I get complements on my hair all the time! And the price for Curlaway is unbelievable for what you get. Affordable for everyone! You definitely have a HOT product ? my hair is soft, shiny and silky!" M.M., Carlisle, PA
  • "I want to encourage anyone thinking about trying this product to DO IT! It really, really works. I am of African-American and Japanese descent and my hair is tightly curled. I have chemically straightened my hair since the age of 13 years (I am now 46 years old). I got into trouble by applying double chemicals because I started highlighting as well as straightening my hair and boy did it fry! Well, I knew I had to let my hair have a break from both chemicals so I tried the gel.... I really cannot tell you the difference these products made. I no longer have to apply straightener and my hair is healthy looking again. What a life saver! The price is a little pricey but not compared to having healthy looking hair again! This is worth every penny. TRY THIS PRODUCT - you will love it!!!! I am on my third order today and I normally do not respond to testimonials for products UNLESS I SEE RESULTS! You will see results too - guaranteed. Love this stuff!!!" Marie Pando, Ventura, CA
  • "I?ve used Curlaway for six months. My hair is STRAIGHT. This is such a great product it should be at retail! [Note from Xenna: Curlaway is going retail!! Look for it in displays at your local beauty supply store by the end of April!] For the first couple of months I didn?t see a big change, but then WOW! I?m really happy! Curlaway is a miracle worker! The secret is to know how to use it. Here?s what I do: I apply a heavy coat 3 times a week at night then comb my hair straight then cover it with a bandana. In the morning I apply a small amount of Curlaway and comb my hair straight again and goes STRAIGHT. If I want some waves, I just don?t comb it in the morning. Now I can do whatever I want with my hair, but I love it STRAIGHT. With other products my hair got dry and damaged, but not with Curlaway. I hope it?s always available and NEVER discontinued." F.L., New York, NY
  • "Although I have yet to see a change in the amount of curl (I'm not too coordinated with wrapping around rollers), I tried the overnight treatment putting my hair in a tight braid to experiment. I have hated my hair for as long as I can remember. This morning I was thrilled with what I saw - completely manageable, soft, shiny, non- frizzy hair. Even if my hair doesn't relax (I've been told by so many stylist that my hair will not straighten with anything but I'm not losing hope), the reduction in frizz makes this product worth every cent and more. I had co-workers wanting to come up and touch my hair and I have been able to wear it down for the first time in so long." SM, Portland, ME
  • "I just started using the Curlaway hair relaxer and my hair feels great! I am an African American woman and my hair is very nappy. Is it still possible for my hair to be straight with Curlaway? If so, how many treatment applications would I have to do? [Answer: It will take about 25 overnight applications for your type of hair to straighten completely using Curlaway Gel.]" Maggie (by email)
  • "The only product I ever found that encouraged overlapping was Curlaway (http://xenna.com/product_curlaway.html). I use it over my Phtyo in the summer when humidity is highest. I love the stuff. But it's not cheap and when I tried to use it on my virgin hair it took a billion applications to change the curl pattern. But the very first application made it shiny and easier to comb. "
  • "I would like to thank you for making a product that relaxes my tight curls and doesn't have harsh chemicals. Like many other African American woman, my hair has been damaged by relaxers that promised beautiful hair. I even thought of shaving my head, because most of my hair fell out. My family talked me out of it. One day I found your website and decided to give your product a try. My hair feels so soft and strong now, I can't believe it. I usually press my hair with a hot comb after a treatment and I was happy with the results. Thank you for saving the rest of my hair. Your product leaves me worry free and I hope I will see it in stores very soon." M.D., Medford, MA
  • "Curlaway is really good. It takes a little while, but I Iove my results!" A.S., Indianapolis, IN
  • "I hate getting relaxers. They hurt. My scalp sheds for 2 weeks...I get sores...and that's from the mild ingredients. I found something that works..this product works and your hair doesn't stink for a week from the product. My hair is thick..I'm 1/2 Italian and 1/2 Black. I've been getting relaxers since I was 14 and I'm 41 years old. It's amazing and my hair feels healthy and it didn't break off. People need to stop thinking they have to get no-lye/lye relaxers...all those chemicals so close to your brains..it's frightening. TRY THIS, It works!" MLK, OH
  • "I have been using the Curlaway gel for 6 months and I love it. I get complements on my hair all the time now. I am 30, white and used to have very tight blonde curly hair and now my hair is in gorgeous loose waves. I have recommended the Curlaway gel to all my friends now. Thank you for such a great product. For new users I would recommend to be patient, it takes time to see the difference, but it's worth it." Posted on Kudosboard, 10-10-05
  • "Curlaway Gel left my hair feeling sleek and squeaky clean and there was a sheen and silkiness to it. I was impressed. I use many different products like shampoo, conditioner, texture relaxers, and the like on my hair for the last 5 - 7 years and Curlaway is probably the best one in terms of overall effectiveness. It is much better using it at my leisure at home than going to my hairdresser and sitting there trying to talk to someone I cannot relate with for almost an hour and paying $40 for a blow dry treatment and straight hair for less time than I get it straight with CurlAway. I went to Xenna.com today and ordered Ian Charles Gel plus read about your other products. I see your business is expanding its product line and my best regards to you and your company's continued success. I intend to continue using Xenna products. They are great!" Rick Armishaw, Vancouver, Canada
  • "This is my third order. Curlaway gets better results using it more often. I love this product!" K.N. Ventura, CA
  • "I am calling to say that your product really works! I used it for a little less than 4 hours and my hair came out absolutely beautiful! Very natural looking and not that permed look. I don?t like using store products because they are too strong and if I?m not careful to rinse it out in time my hair looks dead. But Curlaway is great! I?ll be using it from now on." M.G., NY, NY
  • "I have virgin hair and all I can say is Curlaway is wonderful! It?s better than a relaxer. My hair is tangle-free and goes silky-straight with just a flat-iron. No fuss! Curlaway is great. My sister-in-law asked me what I?d done to my hair because it looks so good. Now she?s purchased Curlaway because we all want to get away from chemical relaxers." J. J., Statesboro, GA
  • "Have you tried showing Curlaway to "Sally Beauty supply (Sallybeauty.com)"? They are one of the largest chains of beauty supply stores in America. You've got a great product, if only more people knew about it." M. M., by email
  • "I was hesitant, at first, to try Curlaway, but I have been using it on my chemically-treated hair and like the way it?s so gentle on my hair and makes it easy to style." D. C., Strongsville, OH
  • "My results are great! This is the 5th application and I no longer have to use the flat iron much. My hair is a lot straighter! I also use a very little bit during the day on my hair as a styling gel. I like the new fragrance, too." J. J. (no address given)
  • "When I use Curlaway over pre-texturized/relaxed hair, the results are phenomenal--it refreshes an old relaxer and smooths out frizz. When using directly on new growth, I obviously need to use a few times to get the desired effect." A.B., Brooklyn, NY
  • "I just wanted something to tame my very curly hair and Curlaway is working! I also want to pass on a few suggestions for how best to use it. I found that pulling my hair into two ponytails and then wrapping the ?tail? end around large Velcro rollers and pulling them up to the top of my head is the best way to get tight curls straight while the gel is on. I also spritz my hair with water when the gel starts to dry under my bandana Finally, if you need to use any clips, use plastic rather than metal ones. " J.G., Worthington, OH
  • "I ordered Curlaway to loosen my 4b hair, not to straighten it. The directions said to keep it in for up to 9 hours but I did just 2 hrs. When I combed in the gel...I noticed a difference right away. Now my hair is exactly the way I wanted it. Woooo Hoooo. I totally recommend it. If you want straight hair you've got to keep it in longer then blow dry and/or flat iron. This stuff is awesome. " M.O., Vancouver, BC
  • "I love your Curlaway! It takes out the frizz and really improves manageability! " J.B., Philadelphia, PA
  • "Applying some gel to my hair while wet, right after shampooing, then combing through and blowdrying has gotten rid of the frizzies completely. " Rick by email
  • "I have African American hair and I am so surprised Curlaway works! I am in shock! It?s a slow process, but it works! " F.F., Sunrise, FL
  • "Curlaway is amazing! When I rinsed out my hair after the first application it was so silky and smooth. Just as good as the Japanese Method, and a lot less expensive! I love this product! Curlaway lives up to its claims. " A. S., NY, NY
  • "When my hairdresser said, ?I?ve never seen your hair in such good condition as it is right now? I knew that that only thing I?d done differently is use Curlaway Gel. Then she showed me how smooth and long my hair was in the back where there used to be uneven, dry ends. All the credit goes to Curlaway! " C.B., Princeton, NJ
  • "After using Curlaway for two nights, I got my hair stick-straight in just 30 minutes. It used to take me 1 1/2 hours to blow-dry and flat-iron. Curlaway is amazing!" M. H., Indianapolis, IN
  • "I tried your Curlaway ?and then I hit on something I wish to share with you. I applied the product sparingly after washing and conditioning my hair. I pulled it back into a pony tail and then I set the pony tail with four velcro 2.5 inch rollers - hair came out great. Velcro also makes 3 inch rollers. Up to that point I could not find a way to "wrap hair" as you recommended - rather tricky for those who are not adept at "hair wrapping" or have not done it before (my case). Using these giant rollers so easy and made such a difference in the effectiveness of your product that I would recommend you buy the velcro rollers wholesale and sell them on your site along with the Curlaway?. There is no pulling or catching of the hair on the unrolling process - they come off smoothly and without any hair loss. The final result was silky hair, which still had body. In its natural state, my hair is extremely frizzy. I am 55 and in all my life I have never seen a Caucasian individual with frizzier or bushier hair than what I have - some are equal but I am as extreme as it gets. Before I used the rollers with your product the ponytail was always frizzy while the front part of my hair (pulled back straight) was relatively smooth. Now with the rollers, the whole head is fine. " SES, Boston, MA
  • "Since using Curlaway my hair is silky, silky soft. I am a fashion model and must tell you this story. I just auditioned at QVC to be a hair model and the casting director said, "We could sell just about anything with your hair." The last time I auditioned for them, he didn't like me because my hair was too curly. This time he kept running his fingers through my hair and the model next to me complained that he didn't even look at her hair. I think Curlaway Gel will do very well, especially in the Hispanic market. They will love it!" E.B., Hamilton, NJ
  • "I can?t put relaxers on my hair anymore, so I tried Curlaway. This is my third jar and I just love it! It is amazing. I have been using it since October, leaving it in my hair for several hours before I shampoo once a week. My hair has never been so soft and silky! I usually wear it down and use my daughter?s flat iron to smooth it completely. I have been telling all my friends and gave a jar away. You should put Curlaway in beauty supply stores soon! This is the kind of product everyone with African American hair wants." B. D., Rahway, NJ
  • "Curlaway is a really good product. I have been trying relaxers for the past 20 years and Curlaway is the first one that leaves my hair shiny and natural-looking. All I can say is you have a really, really good product!" G. E., Simi Valley, CA
  • "I still had one jar of Curlaway left from my last order and used it for a 9-hour treatment Monday night. Because my hair is shoulder length, I think I can get away with using a jar and a half at this point. One jar isn't quite enough. Boy, did it make a difference!" A.A., by email
  • "I have been using Curlaway for about 18 months with good results. I only tried the heavy application once...but didn't see much of a difference. Then I read the suggestion to use it as a leave-in conditioner-straightener, and it worked great! My hair responds quickly to a ceramic straightening iron - only 5-10 minutes to soft straight hair. Also, using it as a leave-in product really extends the time between purchases - I get at least six months from a jar. Be patient, it might take a couple of weeks to notice results." KS, posted on Amazon
  • "I LOVE Curlaway!!!!!!!!!!!!!!!! My hair looks sooooooooooo good. I want to be the company spokesperson or sell for you!" G.C., New York, NY
  • "Curlaway is fabulous for improving the condition of my chemically straightened hair. I put it on for an hour or so before going out and it brings back my hair's natural shine. My hair just feels healthier with Curlaway! It's really a relaxer-conditioner!" D.H., Manasquan, NJ
  • "After only one shampoo with Curlaway, coworkers said my hair was healthier looking and more voluminous. It was also straighter than when I've shampooed with other products." E.M., New York, NY
  • "Both Curlaway products together are wonderful. Great results. Thanks so much!" D.L., Westborough, MA
  • "Before using, my hair was hugely frizzy, damaged, and somewhat wavy, not curly. I've used it twice, once for 3 hours and once overnight. The overnight method was easier because I was asleep, so it didn't annoy me to have a cap on my head. My results are shiny, bouncy, frizz-free hair--not straight, but it has relaxed some of my weird wave bumps. I used it as an alternative to a conventional hair straightener/relaxer. I've stopped coloring my hair and don't want to damage it any more, now that the new growth is shiny and healthy. Even though Curlaway is expensive, I feel that it's worth it because it's effective but hasn't damaged my hair at all. It has a strong green-apple smell and can sting hands if you have a cut, similar to lime juice, but you don't need to use gloves to apply it. " by email
  • "Curlaway was amazing. Had to use just a little of it. Actually, it was amazingly good. " C. R., North New Jersey
  • "Guess what! DO NOT blow dry hair if you want it to look like Asian Straight. For this look, you must use velcro rollers when totally wet, dry under dryer until bone dry, then flat iron with a little blow-dry product. The hair will look Chinese straight for a week...even better after 3 days!" D. M., US Army
  • "My first impression after using Curlaway was that I'm very excited! My hair is more relaxed after the first application (overnight) and two people told me that my hair really looks good today. I can definitely see a difference!." L.P. Cary, NC
  • "I like Curlaway because it?s a whole lot easier to style my hair. It?s quick, fast and easier to comb through. After using Curlaway the curls are more defined after using gel. The smell is terrific and you can see a really big difference after the first use in the texture of your hair. Curlaway is great for African-American hair because our hair is denser and it makes it much smoother and easier to comb through. Curlaway is really cool! A.D., Trenton, NJ (male, age 17)
  • "Curlaway really does take away the frizz and I had a lot of it. A really good product! My Hair is a lot softer after using just once. I certainly will be ordering more." G.C., San Antonio, TX
  • "Just wanted to tell you I had great results with my retreatment of Curlaway last night/this morning. My hair is almost stick straight now! My hair was very smooth and silky today after I applied Curlaway and some moisture gloss." R.A., Vancouver, BC
  • "I did my hair with Curlaway the night before prior to going to my hairstylist, whom I hadn't seen in a long while. It's a well-known curly hair only salon. They get angry if one shows up with straight hair. Well, I showed up this time, to get a haircut, as they are well known in the industry to be curly hair mavens, or, the Queen of Curl, as the owner is known. I was afraid to go, but I needed to splurge on a good cut in time for the inevitable "summer-time-humid-weather-big-frizz-hair." They are masters of the curl and do a wonderful job with cuts.
  • I didn't realize how straight the Curlaway had made my hair! Vincent, my stylist, was reprimanding me ? because I showed up with stick straight wet hair. I'd done the overnight process and washed out any tell-tale signs. When he finished the cut, he put me under heat lamps, and then an assistant completed drying with a diffuser. All the while, Vincent good-naturedly berated me ? because there was no curl left in the hair. That's how straight my hair was. Everyone else around me had curly hair and I felt like a traitor, I couldn't say too much. Alas, I can only afford them once or twice a year, but, I am afraid to go there with bone straight hair. I am of mixed African and Portuguese ancestry and have Latina type, but more tightly coiled hair. Mom has Indian texture, loosely curled Botticelli-like hair.
  • When he was styling it after it had dried and saw the results, even Vincent was evidently surprised and said, "Oh, look, your hair has come back from the dead. It is a miracle, we performed a miracle! It's very soft. You know, you actually have very nice hair texture, you just have to learn to deal with the curl and leave it alone." Well, I have to tell you, my hair is so soft and shiny, I kept wondering what he'd done to it. I kept looking at it, and trying not to touch it too much, (one is not supposed to break the curl pattern by running fingers into it wet or dry, this is when one gets frizz-Vincent's mantra!) It wasn't until yesterday while touching it (bad fingers, bad!) that I realized I had done the Curlaway relaxer! My long hair had dried to a nice bouncy, elongated curl pattern and I only truly realized two days later, it was the Curlaway!!! He didn't do too much to it besides washing it, conditioning it and giving it a good hair cut, and yes, using the expensive products, which I have at home, but never get the same results from. Hence, the lesson on technique. However, the smooth texture and shine came from the Curlaway!!!
  • I have to do the roots with more Curlaway, because they are still a bit unruly, and I'd like to stretch the curl more on top, and I may need to do the roots a few more times to achieve the total look I want. I am not getting the Japanese thermal relaxer I had gotten in the past. Not only is it expensive, but it broke my hair off, and so, for this summer, I am using only Curlaway and my sisters are as well!? My hair is now similar to my mom's smoother, shiny texture!!! Unbelievable!
  • If I get a picture, I will send it to you, but only a side view, because I don't want Vincent to ban me from the salon if he found out it was all due to Curlaway at a fraction of their cost!!!" A.B., New York City
  • "I really like this product!" A.Z., Atlanta, GA
  • "I've been using the Curlaway product on my daughters -- great product!" S.M., by email.
  • "I'm finally really going to have "silky locks"! Thanks to YOU!" (Rick by e-mail)
  • "I am getting great results with Curlaway! I have very long hair. Curlaway has really smoothed it out and removed the waves and frizz." K.N., Ventura, CA
  • "I received my Curlaway yesterday and applied it last night for only an hour and a half and my is hair much softer and my new growth was easier to comb. My hair is also shiner and feels great. I am an Afro-American woman and I have been looking for a product for a long time that is more gentle on my hair. This product is a keeper.... Thanks so much for a great product. " J. Ford
  • "Curlaway is great!... Everyone is getting one for Christmas." V.R., East Meadow, NY
  • My daughter who is away at college asked me to order another bottle of Curlaway for her. She loves it! It takes her half the time to style her hair now, and she says here hair feels better and is healthier." K. P. Gladstone, NJ
  • "I used Curlaway on my daughter's hair for 4 hours and on mine for 9 hours. I'm really glad to have found something for my daughter's hair. It is much more manageable now! I'm reordering so that I can use more on my own hair, which is thicker than my daughter's. It was easy to do my daughter's hair with Curlaway, but on my own, I didn't use enough. This time I want to tie off the ponytails at both ends to pull my new growth really straight!" T. H., Colorado Springs, CO
  • "I think your Curlaway product is very good and does not damage hair." Tom, (by email)
  • "Curlaway is absolutely wonderful. Since using it my hair is really full and has alot of body and elasticity. I wear it natural and Curlaway makes it look great!" Ella
  • "My hair is not completely straight yet but I am really happy to be able to style it in a flash. It used to take me 30 minutes with a flat iron and now I'm done in just 10 minutes and get the same results at a lower heat setting." [Caucasian hair, name not provided]
  • "Curlaway is one of the best products I've used in a long time." F. B., Independence, MO
  • "Curlaway is more than wonderful for my Afro-American hair. My hair is so silky, that it's hard to believe that it is really mine. Thank you so much for making so a fine product. Regular chemical relaxers break my hair.... I would like to introduce Curlaway Relaxer to my customers." Rita Zorn & Associates, Grand Prairie, TX
  • "Curlaway gets rid of the knots. I brush all the way through my hair now -- zoommmm! -- without any problems. I have a great spike style too. As soon as it is straight enough, I'm going to try a mohawk. A.D. (male), Trenton, NJ
  • "Since using Curlaway five times my hair is smoother, silkier and straighter. Actually the texture and quality of my hair is super! I am going to continue using it, though, to see if I can stop the frizzing when it rains." P.T., Billerica, MA
  • "My mom swears by Curlaway and I love it, too. My hair is already chemically straightened but Curlaway makes it really soft and shiny. I like Curlaway because it is so versatile. I can use it whenever I want to." A. N., no address given
  • "After using Curlaway for three nights my hair was bouncing! Everyone was complementing me. My aunt didn't even recognize me! Even my mom and boyfriend couldn't believe it and my boyfriend said how soft my hair was. I usually wore it back but now it's down." M.W., Trenton, NJ
  • "Curlaway is the number one thing to use for my hair. I hope I'll always be able to get it. I like Curlaway because I don't ever want to use a chemical relaxer again. Curlaway loosens up the curl and keeps it natural. And there's no build-up in my hair. On new growth it did very well. Now my hair is soft." E.J., Princeton, NJ
  • "Let me first say that your response time is impeccable...keep up the good work! I have since tried it and I must say I like the results! I have been waiting for years for a product like this to come along (a non-permanent relaxer of curls). I think you have a winner on your hands! Again, keep up the good work!" J.C., Sharon Hill, PA
  • "Curlaway definitely works but it takes time. My hair was not like this before. Now I can spike it. The ends are definitely straight!" A.D., Trenton, NJ
  • "I have used the product 2 times now and I am seeing a difference already. This is quite exciting. Using a bandana over the wrap works real well." M. C., Coquitlam, Canada
  • "Curlaway is working great so far." (Male) M.M., Staten Island, NY
  • "I recently bought your product Curlaway. I was leery, but really needed something to relax the ends of my wavy hair. It is a great product. It isn't harsh and I can apply it as a straightening gel. It is well worth the money and I will buy it again. Thanks." T. M., East Petersburg, PA
  • "I was amazed at how your Curlaway product worked on our daughter's hair. We could actually see the curls of her hair, which is quite thick and curly, visibly relax. As she is only 2 years old we were a little bit skeptical that she would allow the gel to stay in her hair for 90 minutes. As it turned out, she was perfectly happy to keep it in her hair, which turned out to be only about 40 minutes (her twin sister was acting up). This abbreviated treatment still left her hair more manageable than it had ever been using detanglers, oils and the like. What most impressed me is that this powerful product caused absolutely no irritation or discomfort to our young daughter." T.X.G., Woodbridge, NJ
  • "I think you have a winning formula and your product line is what we need, a natural, low irritation, quick and easy combination for soft hair, manageable styles, from wavy to straight in one setting. I wish you and your company the best because I have always longed for a product like this and I know others have as well." W. H., San Francisco, CA
  • "Since using Curlaway, I'm loving my hair! I haven't had to blow dry it yet. Just wash and go! It's in small curls like Latino hair and I love it!" R.G, Mission Hills, CA
  • "After using Curlaway for five hours my hair is really beautiful! The frizz is gone and so is most of the curl. Just a little left. Question: How long before I can retreat my hair with Curlaway to straighten the remaining curls? [Answer: You can retreat your hair tonight. Because Curlaway is actually good for your hair, you do not have to worry about damaging it with repeated applications.]" S.C., California
  • "I have just used your newest version of Curlaway and the effect on my hair was great. I didn't even blow dry it and noticed a softer texture. I also ran into my former stylist, when I tried to grow dreadlocks, and she is interested in your product. She has that [hood] hair dryer you recommended to maximize the effects of Curlaway." W. H., San Francisco, CA [male]
  • "I used Curlaway for 2 hours last night and my hair was much easier to comb this morning!" D.C., Bordentown, NJ
  • "After using Curlaway twice my hair is a lot easier to comb and the curl is looser." M.S., Trenton, NJ
  • "Someone is taking me out tonight!! This Curlaway is amazing! With regular relaxers you can't go back to natural, but with Curlaway you can go straight and then wait a few weeks -- about 5 shampoos in my case -- and go natural again. I love this and I love my hair!" L.Q., Hamilton, NJ
  • "It was so much easier, my hair was straight after just one application of Curlaway. Before I would have to pull it through a flat iron to get the waves out, but now it's perfect!" A. W., West Windsor,NJ
  • "The results I have seen with Curlaway on Caucasian and African American hair are definitely unique. I'm impressed." M.L.(Beautician), Princeton, NJ
  • "Curlaway is a great product. I like the shine and softness it gives my hair. Others asked if I 'treated' my hair, because it seemed very shiny, healthy, soft and manageable.... I do believe that women will receive the maximum benefits of the effects of your product, as they also curl and press their hair, unlike most men, who just want soft, wavy hair. My roommates and I also enjoy the smell of Curlaway." W.H.,San Francisco, CA
  • "I am of Hispanic descent and always had very curly, thick hair. Not any more! I really like my new look. I just combed in Curlaway after shampooing and blew it dry. Wha-la! It was straight! No more tight, wavy strands -- not even near my scalp! Curlaway is amazing." Christina, Princeton, NJ
  • "[Now] my hair is really more wavy than curly. Thanks!" S.W., Houston, TX
  • "I really noticed the difference - my hair is so smooth! Now I can style my hair with ringlets and it is straight." T.G., Hamilton, NJ
  • "The ends of my hair are not as brittle as they used to be. The ends have gotten softer. Actually, all my hair has gotten softer and has a lot more shine. This product is really great. Curlaway is the best thing!" L.V., Princeton, NJ
  • "First I love this product. I knew someday someone would come up with a great hair product.. The problem is we can't get it at the store in the southwest. I also wish you made larger sizes of the product. I have told 25 people and now they want to use it daily like myself. How can we get it here to sell? I am in Arizona. I would love to help get it distribute out here. I am very proud of this company and the people who devlop and support the many customers that call with questions. I do not understand why you don't do a infomercial. Many people with different hair types and races use this product. I think many more should know about it. I use it in conjuction with the WEN hair cleanser. I am in love with my hair. Maybe your company can come up with a hair cleanser with soap in it also. who knows? I rather support my sistahs...... Thank you Xenna Corporation." Y. L, as posted on KudosWorks, Genuosity, Inc. 09-25-08.
  • "I have Caucasian hair that is wavy, naturally frizzy and totally unrully when not blowed dried. My hair is nice and straight when blowed dried which takes about 20 minutes, but frizzes in humidity and I am always looking for products to give me more of wash and wear hair(and to maintain my look in humid weather). Due to many years of blowing drying, coloring, and highligtening my hair tends to become very dry. Usually with good conditoning treatments my hair looks pretty good. Anyway after reading all the positive things about your product I tried it and must say that I love the feel of my hair. It totally feels like virgin hair and the shaft is so smooth (no frizzes). My question is being that I am not really looking for a total straigtening process but more of easier to maintain hair, if I just use Curlaway as a stying gel (little bit in my hair when damp before blow drying), will it still have the cummulative effect over time to relax it and make it more wash and wear without being unruly? And if that is the case why would anyone need any other type of straightening cream or stying gel which just coats the hair,and washes out. Thank you." Lucille, by email 10-19-08 [Reply from Xenna: Curlaway is just the right product for Lucille?s type of hair and she does not need to use anything else, except occasionally a dab of pure avocado oil which she can purchase from a grocery store, to massage into her dry ends.]
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